Tina Schweiger
Co-Founder & CPO
Dedicated to Enriching the Human Experience
Tina is a champion for emotional awareness and intelligence. She co-founded Feelalytics to help people and organizations understand the meaning behind their emotions and reactions. By providing this valuable insight, Tina empowers people to cultivate more happiness and fulfillment in both their personal lives and in the organizations in which they work
Passionate about cultivating the human experience, Tina works with companies and brands across the country to help them build more emotionally supportive environments. She educates organizations on the importance of emotional awareness and provides concrete methods to help individuals and teams build their emotional aptitudes.
One of Tina’s primary goals is to help people express their emotions freely and healthily. That’s why her innovative software allows others to anonymously communicate their feelings and provides them with a safe method to be candid.
This gives organizations the ability to measure the emotions of employees and consumers in real time. From measuring feelings of belonging to interpreting peoples’ reactions to marketing messages, Tina teaches companies how to understand the meaning behind these emotions.
Through the emotional data Tina’s tools provide, organizations are able to measure the effectiveness of their initiatives and the extent to which people are resonating with their content. Tina then supports their efforts in intentionally developing better experiences for their community members and improving overall staff and consumer engagement.
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An Accomplished Thought Leader and Businesswoman
Tina’s always had a passion for the science of human expression and emotional aptitude. As an intentional curator of joy and empathy, she’s driven to help others connect with their emotions in a safe, brave and productive way.
Tina attended the University of Texas at Austin on a full swimming scholarship and graduated Cum Laude with a BFA in Design. She also earned advanced training and certification from the Luma Institute for Human-Centered Design.
Before Feelalytics, Tina worked as a business leader and innovator for over a decade. In addition to being an entrepreneur, she’s led others as a creative director, business developer and chief marketing officer. Her extensive experience fuels her ability to formulate concrete strategies to strengthen the operations and cultures of other organizations.
Tina is currently attending Harvard University, working toward her Master’s degree in Industrial Organizational Psychology. While in school, she identified the need for available access to emotional data and understanding. Tina formulated the idea for Feelalytics, which allowed her to combine her original insights in psychology with her skills in cultivating user experiences.
Qualifications & Awards
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Education
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Experience
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Recognition
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Articles
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Closing the Mental Health Gap at Work
Most notably, 71% of bosses think they support employee mental health well or very well, while 73% of workers think their bosses may be “full of it” on that topic.
How Emojis Can Help Manage Employee Turnover and Improve Corporate Culture
The Net Emotional Index (NEI) is a new business metric—think real-time emotional KPI—based on emotional data that enables businesses to manage employee turnover and corporate culture in the age of Covid and work from home.
According to research highlighted by the Harvard Business Review, toxic workplace cultures have driven 20 percent of U.S. employees out of their jobs in the past five years — at a turnover cost greater than $223 billion.
Flow: the Experience Sampling Method
In the early 1970’s, Mihaly Csikszentmihalyi was inspired by the new technology of pagers used by dispatchers to stay connected with their on-demand workers like physicians and police. He realized that pagers could be used by study participants to prompt a self-report of a person’s experience in the moment – allowing him to study the mind state of flow by gathering both the context and content of a moment in life.
The first language-less emotional pulse is ready for testing
WeFeel uses an anonymous system that does not identify individual respondents. When somebody responds with an emoji, there is no context around who they are. Their identity and their age, gender, and ethnicity are all stripped away, leaving only the emotion felt based on an emoji. This allows people to feel comfortable providing feedback that they might otherwise keep to themselves when their feelings can be traced back to them.
How do emoji work as a form of communication?
In many ways! As a form of self expression or pre-literate or cross-language communication, they can share a feeling, make a joke, or subversively suggest. At WeFeel, we are setting up a technological platform that will help find trends in emoji use, determine the effectiveness of emoji as a high-engagement feedback mode, and leveraging the power of the tiny text image as a method of discovering emotional trends.
Why do we use emoji?
Emoji’s rise to popularity showcases how a simple little image can help one person relate to another and share their emotions. Emojis can be used by pre-literate children, under-literate adults, and across cultural divide.