WeFeel uses an anonymous system that does not identify individual respondents. When somebody responds with an emoji, there is no context around who they are. Their identity and their age, gender, and ethnicity are all stripped away, leaving only the emotion felt based on an emoji. This allows people to feel comfortable providing feedback that they might otherwise keep to themselves when their feelings can be traced back to them.

In many ways! As a form of self expression or pre-literate or cross-language communication, they can share a feeling, make a joke, or subversively suggest. At WeFeel, we are setting up a technological platform that will help find trends in emoji use, determine the effectiveness of emoji as a high-engagement feedback mode, and leveraging the power of the tiny text image as a method of discovering emotional trends.

Emoji’s rise to popularity showcases how a simple little image can help one person relate to another and share their emotions. Emojis can be used by pre-literate children, under-literate adults, and across cultural divide.