Understand Emotions, Drive Results
Dive deep into the human mind, capture the pulse of your audience, and leverage emotions to enhance your company's interactions.
Beyond Cognitive
Bypass the analytical, tap into pure emotions.
At the core of every decision, even seemingly logical ones, lies a deep-seated emotional response. The human brain operates on two primary levels when making decisions: the neocortex, responsible for rational and analytical thought, and the limbic system, which governs our emotions. While the neocortex processes information and reasons, the limbic system often acts as the driving force behind our choices.
Emoji-Powered Insights
Transform popular emoji expressions into actionable data.
Are emoji valid indicators of in-the-moment mood?
Check out our academic, peer-reviewed study published in the Journal Computers in Human Behavior that validates emoji as a measure of mood.
Linda K. Kaye, Christina R. Schweiger, Are emoji valid indicators of in-the-moment mood?, Computers in Human Behavior, Volume 148, 2023, 107916, ISSN 0747-5632,
https://doi.org/10.1016/j.chb.2023.107916.
