Michelle Stinson Ross

Co-Founder & CMO

close up view of a woman wearing glasses and a big smile. Her name is Michelle Stinson Ross.

Empowering Others With Emotional Data

Michelle is a mental and emotional health advocate. She’s dedicated to creating work cultures that cultivate safe and brave spaces for everyone. Her work informing others about emotional data and its importance in the workplace supports the efforts of organizations across all industries.

Many organizations are interested in emotional data but are unsure of how to use it to create meaningful change. Using her exceptional data analysis, communication, and narrative skills, Michelle teaches organizational leaders how to collect and translate the complex emotional data of their team members into insightful, meaningful, actionable information.

After clarifying the data, Michelle facilitates internal conversations with personnel and helps them determine the next steps to take. By helping organizations identify opportunities for improvement, she opens the door to cultivating a healthier work environment where everyone can thrive.

“To continue winning the internet marketing game, your content has to be more than just brilliant – it has to give the people who consume that content the ability to become a better version of themselves”

Woman in a colorful dress standing on a stage in front of a huge screen displaying a graphic about creating emotional customer connections

Dedicated to Personal Development and Mental Wellness

Michelle’s passion for personal wellness stems from her twin loves of storytelling and psychology. In school, she participated in theater and was fascinated by character motivations and development. This led her to explore the realms of psychology and neuroscience. 

Combining these passions, Michelle brought her talents to the world of marketing. Throughout her career, she has focused on making meaningful connections at a human level between companies and individuals. As she delved deeper into the realm of psychology to improve marketing efforts, Michelle discovered in herself a passionate advocate for mental health. She’s deeply empathetic toward the impact of marketing and advertising on the emotional health of customers and made it her mission to campaign for the personal wellness of others and improve everyone’s understanding of the role marketing plays in the mental health of a society.

In her current role at Feelalytics, she’s able to advocate for mental health on a large scale. Michelle recognizes that everyone processes events and emotions differently. By considering people’s varying levels of emotional development, she creates environments where everyone can express themselves authentically.

Michelle has a Bachelor’s degree in Business Communication and has over a decade of experience in marketing, digital strategy, and managing teams. She’s a born problem-solver, public speaker, and educator who strives to improve the lives of others. 

What I Can Do For Your Business








Dispelling Mental Health Myths in the Workplace

Dispelling Mental Health Myths in the Workplace

According to the 2021 Mind the Workplace survey conducted by Mental Health America, 9 in 10 employees report that workplace stress affects their mental health. Unfortunately only 3 in 5 employees also feel like they are getting adequate support from their supervisors to manage workplace stress.

Burnout and the Great Resignation

Burnout and the Great Resignation

Workplace culture is as complicated and nuanced as each individual business. The realities of how culture is expressed in communication, power dynamics, and interpersonal behavior varies widely from team to team even within the same company. Picking apart the causes of stress and burnout requires much more data than most companies collect from their workforce.

Experience sampling, not surveys, can get to the heart of chronic stress and burnout and provide the feedback to effectively change workplace culture.

Empathy: the Net Emotional Index

Empathy: the Net Emotional Index

The past year of social distancing and remote working has turned our ideas of what the workplace should be on its head. Trying to gage how well an employee is dealing with stress at work and at home over Zoom or Slack is nearly impossible.

There is a need for psychologically safe ways to ask for and get emotional feedback in the workplace. Inspired by the Net Promoter Score, Mindful Appy CEO, Tina Schweiger, has developed a way to track the emotional state of a group of people with the Net Emotional Index.

Mindfulness – Contributing to Mental Health

Mindfulness – Contributing to Mental Health

As we discussed in the previous article, soliciting feedback in the form of emoji helps companies and team leaders understand how teams deal with change and how change impacts organizational culture. That same process also provides mental and emotional health benefits...

Understand Organizational Emotional Health

Understand Organizational Emotional Health

Find out how people really feel about something

There are times in a company’s lifecycle when things need to change, but it is difficult to gage how that change will affect the people responsible for implementing the changes. Often the feedback needed to guide successful, healthy change is not exactly politic.